Saturday, April 12, 2014

Post-penguin SEO Tutorial for E-commerce Sites

Posted by Unknown
Never has a penguin caused more trouble outside of a batman movie. If you are still a little worried about the penguin then here are a few tips to keep you out of harm’s way with regards to the Google penguin update. SEO-ing your eCommerce is pretty difficult because when it comes to SEO it has more disadvantages than advantages (the opposite of blogs).

Why did they create the penguin?

They wanted to get rid of keyword stuffers in websites, they wanted to punish people with purposeful duplicate content, they wanted to get rid of link schemes, they wanted to get rid of doorway pages and cloaked redirects as well as web spamming.

Please note

The tips below are based on a Google Penguin article that has been removed by Google. Some (if not all) of the tips are still in the Google webmaster central blog, and in the webmaster tools guidelines; however, they are no longer directly referenced by Google as countermeasures against Penguin, they are simply usable guidelines.

This may be for two reasons. The first may be because the way the Google penguin update works has changed, or it could be that they do not want to host articles for every update they do indefinitely and remove them after each update’s dust has settled. Or there may be another reason why the articles on how to bounce back from the Google Penguin update are no longer on the Google website or blog.

Do not hide text or links

It is really tempting because sometimes you need text on the page so your search engine result text looks better, but adding the text messes up your design. It seems so much easier to hide the text but you are not allowed, nor are you allowed to add hidden links.

No more cloaked redirects

You know you have entered them into your website as they are not done for any legitimately white-hat reason. Remove them or start by not adding them. Anything that tries to manipulate the search engine is black-hat and so should be removed. It is also a good idea to ignore the latest fads for getting to the top of the Google search engine results because if it actually works then you can bet your false gums that Google are working on an update that will make it not work.

Do not send any automated queries to Google

You will start getting weird error messages if you do this anyway and you will probably start thinking you have been hacked. Just don’t do it and you will not get caught. Google are not too keen on anything automated. Automatically created outgoing links on your website or blog are going to cause you problems, so be wary of any tool that says automated when it comes to SEO.

Be careful of irrelevant keywords.

This is a tricky one, but point may be that you should not be adding keywords manually (even though you should sometimes). Try not to be too blatant with your keyword additions.

For example, if you have added keywords about your waffle house into an article about pet grooming then Google may have a problem with this (if they recognize what you have done).

Look up the rules about duplicate content

Apparently Google does have a method where you may put your article onto another website, but you have to follow the Google method of doing things. There is also an issue with doing the printer friendly thing correctly. Do it incorrectly and it looks as if you are purposefully duplicating your content.

Well duh!

Do not create pages so you can host viruses, malware, etc, and do not create pages to add in phishing software/

Do not build websites just for affiliate advertising

Websites that were clearly created just to put affiliate advertising on there are obvious and punished. The content tends to be flimsy and most of focus seems to be on the adverts and not on the user experience.

Do not participate in link schemes

It is so easy for Google to track all the people who used them. It is just a case of tracking patterns and they have programs that do nothing but that. After the scheme has been going for a while they will have identified the people involved and will punish all the websites that took part. This means it will look like it is working at first until you and all the others in the scheme drop from the Google search engine results.

Author’s bio:
The guest post is written by Sonia Jackson from She writes essays on different topics and can give you useful advice.


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